A product people can hold in their hands stays in their minds. Demo equipment management, also known as loaner management or sample management, brings your demonstration units exactly where customers should experience them.
Whether at a trade show, in a showroom, on a roadshow or in a customer tender: your sales and marketing teams can bring products to life. We handle everything behind the scenes, so your team can inspire customers instead of organising devices.
.png)
Trade show or roadshow: every stage has its own rules. What stays the same is the standard your product has to meet.
Whatever the cause, the solution is clear: a professionally managed demo pool from CDS / The Demo Company.
Your product only proves itself in use, but your sales team can only show data sheets?
Customers compare specifications instead of experiencing the benefits for themselves?
You are new to the market and customers do not know your product yet?
You need to build trust, and for that customers need to experience your product and its benefits?
Your demo products are managed in an Excel spreadsheet?
There are internal silos and inefficiencies?
Devices are delivered late, do not work or go missing?
We work across Europe with manufacturers and distributors whose products need to be experienced before they are bought.
Get in touch. In more than 30 years, we have gained experience with many use cases.
A demo pool only works when software, financing, technical services and transport work hand in hand. With us, everything comes from a single source.
With our LIMES software, you manage your entire demo pool digitally, from one-click requests to real-time status tracking.
We’ll take your demo units off your hands—whether before they enter the demo pool or after they’ve been in use. That means we—not you—bear the risk of depreciation and any other risks.
We configure, test and prepare your demo devices so that every device arrives at the customer fully ready for use and is quickly available for its next deployment after collection.
We deliver your devices uncrated and ready for use right to the point of use, including for trade shows and roadshows.
LIMES is our loan management software, developed exclusively for demo equipment management. It makes your entire demo pool digitally manageable.

Whether self-managed, full service or complete financing: together, we find the right model for your situation and requirements.
Demo equipment management is the central management of all of a manufacturer's demonstration units. It covers configuration, provision, delivery to the point of use, status control, collection and refurbishment. The aim is for every demo device to be ready for use at the right place at the right time. Common synonyms include loaner management, demo pool management and sample management.
Manufacturers provide prospects with demo devices so they can test a product themselves before buying. Such demonstrations take place at trade shows, roadshows and launch events. A structured demo pool ensures that these devices remain available, traceable and economically viable.
Demo management software such as LIMES lets you handle demo requests in just a few clicks, shows the status of every device in real time and provides an overview of inventory and costs. It replaces manual spreadsheets with traceable, central control.
Outsourced demo equipment management is particularly suitable for manufacturers that do not have their own operational presence in the DACH or EMEA region. They get technical services, logistics, coordination and software from a single source without tying up their own resources. This keeps the entire process manageable and transparent, even without their own team on site.
Behind every service at CDS are experienced IT and high-tech specialists. We listen, work with you to find solutions, and guide you through the process from the initial consultation to implementation. Get in touch with us however you prefer.